How Incredible is the White Cliffs Mayfair™ Hair system?
Almost as Amazing as our Clients…
Case: Marvin Middlecoat

Crowning Glory Night club promoter Marvin Middlecoat is known for his flowing locks, but had to contemplate losing his defining feature when male pattern balding threatened his entire look. Marvin says, ‘My hair was my pride, my image – particularly as society is becoming more and more image driven. I didn’t want to shave it all off and look like Grant Mitchell.’ About 10 months ago, Marvin was watching the daytime television show This Morning which was doing a feature on White Cliffs’ hair replacement systems. Marvin watched as a man wearing the system faced a high-powered wind machine and a bucket of water. The system didn’t shift, only moving just as a real head of hair would. Amazingly, you could see scalp beneath the wet hair as well as a totally natural hairline! Marvin was impressed and, after some hesitation, contacted White Cliffs. He said, ‘I had been balding for two years but it still took a little while to call White Cliffs because everyone recognized me by my long hair, even though I had a bald patch on top.’

Marvin couldn’t be more pleased that he eventually did pick up the phone. Today, he now wears a White Cliffs hair system and says: ‘I look like I did 20 years ago. It’s been a Godsend. Now life is just one long party! Our club nights feature 70s and 80s soul music- I’ve always had long hair and that fits in with the theme of the nights. I’d been looking for an alternative to going bald for about 2 years before I had the system.’



White cliffs offer the world’s most advanced custom-made, non-surgical hair replacement suitable for men, women and children. It is undetectable to sight and touch, safe, effective and natural looking. Uniquely, these hair systems can be styled or even blow-dried as required, and products such as gel and hair spray can be applied as normal. You can sleep, shower, swim, workout in the gym, play sport and style your hair just as before. ‘The first time I went into the club after I’d had the system fitted, I expected people to start tugging it,’ says Marvin. 99 percent of the public didn’t realize I’d had something done, and they’d been seeing me every week for six months. So 99 percent of the people have no idea that this is not my real hair.

I come back to White Cliffs once a month, my hair is re-groomed and restyled, and I walk out how I looked the first time I had it done.’

Marvin decided to share his story as he reasoned, ‘It’s very acceptable for women to have false hair and extensions. So why not for men? I believe in the White Cliffs brand and its incredible product, and I want to help people in the same position I was in five months ago.’


About White Cliffs

White Cliffs is the UK’s premiere Hair Replacement and Improvement specialist. Like our namesake the White Cliffs of Dover we are about Trust, Beauty, Mayfair-Style Creativity, being Welcoming and People Dedicated. Our industry-leading services and products are made to delight you and improve your life.

There is a Better Way… Welcome to White Cliffs™